2024: A young-company owner learns that “Sink the Ship” isn’t just a metaphor and how AI saved us.I started 2024 with grand plans — finally taking that long-overdue vacation after my PhD Defense. I’d spent years juggling research…Dec 27, 2024Dec 27, 2024
How Startup Grants in India are Ill-Designed to Support InnovationThree years ago, when we launched Dzukou, we were filled with excitement and a vision to bring sustainable, high-quality products from…Nov 12, 2024Nov 12, 2024
For a moment I thought that I will never see that silver light again.And that sunken feeling came again and again. Aug 31, 2024Aug 31, 2024
WeaveTogether: The Social Innovation Project with Organic CottonIn the realm of innovation, the Bottom of the Pyramid often gets overlooked. However, it’s precisely these communities that require…May 29, 2024May 29, 2024
The Night of the HypothesisIt has been a rather short day. The crisp November air has started to embalm everything with a feeling of quietude and slumber. I am…Nov 9, 2023Nov 9, 2023
We change Habits. And then, Habits change us.To manage the young company, Dzukou, in its growth stage, and to simultaneously conduct experiments and finish a PhD thesis, feels no less…Jul 9, 2023Jul 9, 2023
What working in Rural India taught me about Women EmpowermentNine years ago, I was working in Silicon Valley for one of the poshest companies in the world: Apple, Inc. I had gone to school at…Jun 9, 2023Jun 9, 2023
The World’s Softest Silk: How a Product Becomes a Tool For Social Innovation in IndiaSocial innovation is the application of creative and innovative solutions to address social problems. It involves developing and…Mar 20, 2023Mar 20, 2023
Room to Fail is More Effective Than Motivation.Yesterday evening, after everyone left office, I apologized to my co-founder, Lars Hoogewerf. I believe that I have been underperforming…Feb 24, 2023Feb 24, 2023